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Wine formats

With single serve bottles (187ml & 250ml), 75cl bottles and draught wine available in the marketplace, the right format solution for your outlet can help you to ensure you manage your category in the right way. Find out the benefits of each of these different formats for you and your customers below and you can select the option that's most suitable for your outlet.

Single serve bottles

If your rate of sale (ROS) of wine is relatively low, small bottle formats could be the right solution for your outlet as they offer guaranteed freshness and ultimate convenience.

Benefits to you:
  • 187ml and 250ml solution provide perfect and convenient options for single serve bottle.
  • Allow you to experiment across a big range to find the right brand and varietal solution.
  • Avoid wastage – no need to dispose of unconsumed wine from a 75cl bottle, due to low ROS.
  • Less storage space required for stock.
  • Look great together in your fridge and less space required; also easy to display on your back bar.
  • Small initial investment.

Benefits to your customer:

  • Fresh wine – in perfect condition every time.
  • Great for a single glass and no waste from a larger bottle.
  • Allows them to experiment across your range.

75cl bottles

Bottled wines that consumers recognise provide a great opportunity to drive sales across your customer base and for many different occasions.

Benefits to you:
  • Huge range of screw cap wines reduces risk of compromised quality and keeps wine fresh.
  • Screw cap also enables ease of serve at the bar or table.
  • Delivers the perfect serve and theatre at the bar or for groups at the table.
  • Great table presence – ice buckets and bottle on the table encourage other customers to consider your range.
  • Can create impactful back bar displays to highlight your range.

Benefits to your customer:

  • Enhances the wine drinking experience.
  • Cost effective to buy by the bottle.
  • Great for groups to share.

Draught

If your rate of sale (ROS) of wine is relatively high – particularly on your house wines, draught wine is the perfect option for your outlet.

Benefits to you:
  • Makes your most popular wines more visible on the front of bar.
  • No valuable fridge space required.
  • Simple and easy to change your bag-in-box; maintenance is easy.
  • Speed of serve and ease of dispense at point of purchase.
  • Increases staff confidence to deliver perfect serve.
  • Perfect serve and temperature every time.
  • Stays fresh for 6 weeks once bag-in-box is started.
  • Improved serve drives trust and repeat purchase.

Benefits to your customer:
  • Improved visibility of your range.
  • The perfect serve every time.
  • Freshness guaranteed.
  • Perfect temperature.
  • Improved service; consistent & fast!
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