Growing your sales

In the last year over 22.7 million 9L cases of wine were sold in the UK's pubs, bars, clubs, hotels and restaurants. That's over 204 million litres of wine, over 272.4 million bottles of wine and over 1.1 billion glasses (175ml) of wine sold!

Clearly, getting your wine category right represents a fantastic opportunity for your outlet.

We'd like to help you grow your share of wine sales by giving you valuable information about the category, insights into wine customers and advice on how to get more value for your outlet.

If you donÂ’'t have time to view all the content now, download the PDFs available throughout this section.

Source: CGA.

The market

Find out how the wine category is performing, which brands and countries are most popular and what is driving sales. Discover More

Your customer

Learn about the different types of wine customers and how you can encourage them to spend more in your outlet. Discover More

Building an effective wine list

Discover some top tips on how best to layout a wine list and which taste descriptors your customers like to see. Discover More

Wine formats

Bottles or draught? Find out about different wine formats and the features and benefits of each. Discover More

Driving sales

Top tips on how to drive your wine sales - using your staff to sell and other activity ideas. Discover More

FAQs

Find out what other outlets do or ask one of our experts to answer your questions. Discover More
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