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Building an effective wine list

There are some simple solutions you can implement to simplify your offer to customers, encourage them to trade up and experiment across your list, and generally make your wine range more attractive:


Lay out by taste/style profile.

Provide a meal matching solution.

Put sparkling first on the list and call out its occasion.

Move Champagne away from sparkling to separate the occasions.

Use three to five words to describe the wines.

Ensure core wines are available by the glass.

Encourage trade up by adding a premium option to a popular wine.

Use ‘we recommend’ or ‘our favourite’ to highlight trade up wines.

Draught wine provides visibility and a perfect serve by the glass.

For a more detailed approach we have also provided advice for your business based on your specific outlet and customer types.

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