Growing your sales

In the last year, over 86 million 9L cases of wine were sold in the UK off trade, with wine sales representing 35% of total liquor sales (value). Almost 20% (volume) of these wines were sold through the Convenience channel.

Clearly, getting your wine category right represents a fantastic opportunity for your store! We'd like to help you grow your share of wine sales by giving you valuable information about the category, insights into wine customers and advice on how to get more value for your store.

If you don’t have time to view all the content now, download the PDFs available throughout this section.

Source: Nielsen Data to 21/06/14

The market

Find out how the wine category is performing, which brands and countries are most popular and what is driving sales. Discover More

Your customer

Learn about the different types of wine customers and how you can encourage them to spend more in your outlet. Discover More

Your fixture

Discover some simple ways to make the most of your range and create a great experience at the wine fixture. Discover More

The right range

It’s important to understand your customer as their taste and brand choices will influence your sales. Discover More

Pricing and promotions

Tips to encourage people to shop at your wine fixture, buy extra bottles or spend a little more. Discover More

FAQs

Find out what other outlets do or ask one of our experts to answer your questions. Discover More
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